Online marketing
Online Marketing - Support from Virtual Assistants
The term online marketing refers to the implementation of marketing measures in online media. It also includes strategies and tools that help position a brand in the digital market. Our virtual assistants support you with a mix of creative ideas and know-how to help advance your web presence.
Methods of Online Marketing
In online marketing there are various ways to position a company. Starting with the website or the shop through e-mail marketing and social media - the field of platforms is diverse. Our goal is to develop a strategy with you and align it to the digital market.
To build a successful and, above all, sustainable strategy for your online marketing, the following points need to be clarified:
- What goals do you want to achieve with online marketing?
- Who is your target audience?
- Which channel is the right one based on your goals and target audience?
- What content do you want to present and in what format?
Once these points are determined, content can be planned and everything prepared for launch.
What online channels and resulting measures are there?
Your Website
In B2C the first point of contact with potential customers is when they enter the store. But if they arrive at your website via a search engine, or if you are in the B2B sector, the website is the first contact with your company.
It is the digital business card and crucial for the first impression - visually and, above all, in terms of content.
Not every visitor who visits your website will automatically become your customer. Here, search engine optimization (SEO) and search engine advertising (SEA) work hand in hand to increase the visibility of your website and subsequently remind them of you through advertising.
As a rule: Only if the website manages to convince the customer with informative, up-to-date and professional content will they return.
Because this process takes a lot of time and many small and medium-sized enterprises do not have the capacity, we offer to take on this work for you.
The benefits for your company with our eAssistants:
✅ More time for serving your customers
✅ Greater customer satisfaction
✅ Maximum security
✅ Higher search engine relevance
E-Mail Marketing
Acquire customers with newsletters? Absolutely! With newsletters & co you can reach your customers and prospects on a completely different communication channel - namely personally and at the same time informatively.
In addition, the implementation of this marketing measure is efficient and cost-effective. Once your design and concept are in place, you have a solid foundation to work with.
Our virtual assistants support you with all preparations and operational work in the form of sending and monitoring.
Social media
Today online marketing measures in the area of social media are indispensable and enjoy high priority. That there is much to consider, especially in advertising, and mistakes are not uncommon, is seldom taken into account.
To prevent this, our eAssistants help you build the channels with relevant and professional content - tailored to your passion. Trust our know-how and experience and let yourself be surprised by the versatile possibilities of social media.
Would you like to learn more about our services? Get in touch with us and visit Social Media Management for more information.
Search Engine Optimization (SEO)
Search Engine Advertising (SEA)
Social Media Management
Is your service not listed? Please get in touch with us, we will answer your questions about the portfolio of our eAssistants.
Search engine optimisation (SEO)
Search Engine Optimization (SEO)
Who wouldn't want their website to be found in the number 1 position in the search results? SEO deals exactly with this topic and is the most labor-intensive but also the most sustainable way to gain more visibility.
→ What is Search Engine Optimization?
SEO stands for Search Engine Optimization and includes all measures that improve your company's discoverability via search engines. SEO aims to have your website appear high in the results list for relevant search terms. To achieve this, the website is optimized on both a technical and a content basis.
→ What can be achieved with SEO?
There are many ways to optimize a website for search engines. In the first step it is necessary to get an overview of the technical foundation, which also plays a major role in ranking, and of the content. Based on that, the measures are defined.
It is important to know that SEO is a process. Unlike SEA, successes are designed to be long-term and are usually achieved in small steps. This also makes SEO more sustainable, because once you have achieved a good position thanks to a well-structured site, it is usually secure for the time being. But be careful: this status must of course be maintained — Google does consider a site's history, but relevance of content always comes first.
For this reason, SEO never ends, because Google & Co continue to evolve and the requirements for a website change, and these must be met.
→ Advantages of SEO
- Cost-effective & efficient
- Sustainable and valuable long-term traffic
- Good measurability of progress
- The fundamental building block for your website's success
With the support of our virtual assistants, you can improve your ranking on, for example, Google.
Is your service not listed? Get in touch with us, we'll be happy to answer your questions about the portfolio of our eAssistants.
Search engine advertising (SEA)
Search engine advertising is an integral part of online marketing efforts for Google & Co. With an appropriate strategy and a professional implementation of content, SEA can enable great successes for a website.
What is search engine advertising?
SEA deals with placing advertising on search engines such as Google.
Ads are constructed using - previously researched - keywords and are displayed according to a bidding strategy. The ads always appear in the top and bottom areas of the search results. They are also marked by the word “Ad”.
How does SEA work?
Based on a keyword research, suitable ads are created for the topic. The subject or product determines the type of ad, as there are differences: classic search ads, shopping ads, remarketing ads, etc.
With the set budget and an appropriate bidding strategy, the ads are activated. But that is not all, as regular monitoring and adjustments are important for continued success.
What costs are associated with SEA?
As soon as a user clicks on the ad link, the advertiser must pay. Displaying the ad is therefore free and SEA is paid according to click prices (Cost per Click/ CPC). How much the advertiser spends is at their own discretion and should be calculated based on the competition. Whether the ad is shown for a search query is then determined by the auction process, the so-called Real Time Bidding.
Goals of an SEA campaign
- Increase traffic
The goal of every campaign is to attract user traffic to its ad
- Promote brand awareness
To increase the visibility of the website
- Generate conversions
That is, lead generation and subsequent sales
Benefits of SEA
- High online visibility
- Wide reach in a short time
- Quick results
- Precise measurability
- High market acceptance
- Precise audience targeting
- Low wastage
Why SEA campaigns make sense
Quick successes with less effort compared to SEO and the flexibility are incentives for many to run ads on Google & Co.
In addition, campaign structure, ad copy, search terms and bid settings can be adjusted at any time. Thanks to many years of experience across different industries and requirements, our virtual assistants can advise you and lend a hand with implementation.
Your service not listed? Get in touch with us, we will be happy to answer your questions about the portfolio of our eAssistants.
Something for you? Describe the task – we will send you an individual offer.
Social media management
Social Media Management - Support by Virtual Personal Assistants (VPA)
What is Social Media Marketing?
Social media refers to platforms such as Facebook, Twitter, Instagram & co. that are used for marketing purposes. This includes strategies and measures used for communicating company messages, interacting with users, and attracting visitors to your website.
Which social media platforms (tools) are there?
The five most used platforms are:
YouTube is a video search engine that is considered the second-largest search engine after Google itself.
On this platform, videos are made available covering a wide variety of topics.
Facebook is the world's best-known social network. It has long since ceased to be just a means of communication between users. It offers marketplaces, advertising platforms, a Messenger and much more, allowing people around the world to connect.
Instagram has been part of Facebook since 2012. On this platform, users can share photos and videos with their followers.
Twitter is a microblogging service where users can publish short messages.
With its focus on exchange and networking between business partners and colleagues, LinkedIn is the ideal network for the B2B sector and the business world in general. It is also becoming increasingly popular for people searching for potential employers or employees.
XING is the German counterpart to LinkedIn. Networking in the business world is also the focus here. If you want to make contacts and reach your target audience exclusively in the German-speaking region, XING with 16 million users is a must.
Goals for Social Media Management
Acquiring new customers
Does your company want to target and win new customers through social media? Thanks to the viral reach of many of the measures our VPAs employ, you can ideally position and promote your brand. Existing customers / followers also help you build reach to find potential customers.
Lead generation
Through social media marketing it is possible to collect qualified contacts (leads). Furthermore, these can also be potential subscribers for your newsletter. Social media often offers targeted options for this, such as the “Lead Capture” feature on LinkedIn. There are countless possibilities our VPAs are familiar with and can advise you on.
Long-term customer retention
One of the main goals is long-term customer retention. In social media marketing there are various approaches for this. Our VPAs provide your customers with relevant information and useful content (tailored to the target audience), offer opportunities for feedback and, if desired, engage with them. All of this contributes significantly to long-term customer loyalty. This includes actions such as contests to encourage regular interaction. This also increases loyalty to your company.
Strengthening your brand through Social Media Management
Your brand cannot be built by social media marketing alone, but social platforms, together with our support, can bring it to life and increase its recognition. Every measure aims to strengthen your brand.
How we get to know your target audience together
Furthermore, it is important to learn more about your existing and potential customers and to understand your target audiences. Our social media management includes this activity, as we can learn a lot about your target audiences by closely monitoring reactions to campaigns or actions and by testing different ad formats.
Is your service not listed? Get in touch with us, we will answer your questions about the portfolio of our eAssistants.